I have always been driven by curiosity to understand how people think, act and connect with the world. This curiosity brought me to the universe of strategic planning, where I discovered that the real challenge is to tell stories that resonate with people.

 

Over these eight years, my career has led me to work with brands such as Heinz LATAM, Google, Femsa, Samsung LATAM, Bradesco, Embraer, MSD and many others. Each one taught me to transit through different segments, adapting strategies and creating experiences that connect brands and consumers in a genuine way.

 

At Porta dos Fundos, I immersed myself in the universe of branded content and understood the importance of making areas such as commercial and planning work together. When creativity connects to business understanding, everything flows - and great results happen. Oh, and yes - I worked with big names in Brazilian comedy and, before you ask, I know them all!

 

Outside of work, I'm a pet's mother (no judgments, they're everything to me!), Funko Pop collector and in love with Disney. It will always be my favorite place in the world and planning, for me, is like creating your own Disney: Thinking about the details that no one sees, connecting stories that excite and turning ideas into something so magical that everyone wants to be part of.

 

Currently, I began to explore management, guiding people and helping to develop new talents. I believe in the exchange between generations - where each one teaches and learns - and how this reflects the very act of planning: Connecting ideas and people to create something greater.

 

At 30 years old, I'm still curious and willing to turn ideas into experiences that really matter, let's go? :)